Our reading of data from BEA, the EPA, BLS and the Federal Reserve Board. Spot an error? Tell us at hello@adatastory.com.
BEA · EPA · BLS · Federal Reserve BoardNew cars and light trucks: sales, size, prices, pay and loans · United States · 1967 – 2026
Truck Stop.(US)
In 1976, 77 of every 100 new vehicles Americans bought were cars. In 2025, 17 were; the rest were SUVs, pickups and vans. Is a new car really less affordable, or did Americans stop buying cars? Fifty years of sales, prices, pay and loans from four federal agencies.
The lot100 bays = 100 new vehicles sold that yearYearly · 1976–2025
2025
17cars
83light trucks
Each bay is one in every 100 new cars and light trucks sold that year, from BEA's monthly unit sales. BEA counts SUVs, pickups and vans together as light trucks; their shapes here are only for the picture.
Bay 1 · Sales
Car sales fell 76%. Light trucks set a record
Americans bought 11.41 million new cars in 1986, the most in BEA's table, which starts in 1976. In 2025 they bought 2.73 million: 76% fewer, and the fewest in any year back to 1967. Light trucks went the other way, from 2.98 million in 1976 to a record 13.53 million in 2025.
So Americans didn't stop buying vehicles: the 16.26 million sold in 2025 were 93% of the 2016 peak of 17.48 million. Light trucks first outsold cars over a full year in 2001, 8.77 million to 8.35 million. Cars led again in 2008, 2009 and 2012, and not since. The truck share passed 60% in 2016 and 80% in 2024; from January to September 2026 it was 83.4%.
Cars and light trucks soldNew vehicles, millions a year1976–2025
BEA's light trucks weigh up to 14,000 pounds fully loaded (10,000 before its 2003 revision) and include SUVs, minivans and car-based crossovers. Yearly totals are sums of the unadjusted months.
Bay 2 · What replaced it
The SUV replaced the car, not the pickup
BEA counts SUVs, pickups and vans together. The EPA, which records every model year's vehicles built for sale in the US, splits them by type. It also draws the line between car and truck differently, so its shares don't match BEA's and the two aren't mixed here.
In model year 1975, sedans and wagons were 80.6% of production and SUVs 1.8%. In 2024, sedans and wagons were 23.7% and SUVs 60.2%; model year 2017 was the first with more SUVs than sedans and wagons. Pickups barely moved, from 13.1% to 14.1%, and minivans and vans fell from 4.5% to 2.0%.
The lot by type100 bays = 100 new vehicles built, by EPA typeModel years 1975–2024
2024
EPA Automotive Trends, share of production for US sale by model year (not calendar-year sales). SUVs here are EPA's car-class and truck-class SUVs together.
Bay 3 · Size
The average new vehicle is 36% heavier than in 1981
In model year 1981 the average new vehicle weighed 3,202 pounds, the lightest in EPA's records, which start in 1975. That was the bottom of a dip: in 1975 the average weighed 4,060 pounds, so today's is 7% heavier than then. In 2024 it weighed 4,354 pounds, 36.0% more than in 1981. Horsepower rose from 102 to 258, 2.53 times as much. The average pickup now weighs 5,245 pounds and has 335 horsepower.
Fuel economy still doubled, from 13.1 miles per gallon in 1975 to 27.2 in 2024, by EPA's real-world estimate. The mix shows here too: in 2024 a sedan or wagon averaged 33.5 miles per gallon, a truck-class SUV 25.7 and a pickup 20.5.
The average new vehicleAll cars and light trucks built for US saleModel years 1975–2024
Weightpounds
Powerhorsepower
Fuel economymiles per gallon
EPA's real-world fuel economy estimate, not the figure automakers use to meet the standards. Preliminary model year 2025 figures are left out.
Bay 4 · Price
A new car takes about as much work as in 1967: 31.7 weeks of pay
In 1967, Americans spent $3,215 on the average new car, by BEA's count. In 2025 they spent $33,423. Pay rose nearly as fast: the average weekly earnings of production and nonsupervisory workers went from $108.08 to $1,055.33. So the 1967 car took 29.7 weeks of that pay, and the 2025 car 31.7.
In between it climbed as high as 45.6 weeks, in 1994, and fell back. After inflation the 1967 car cost $30,993 in 2025 dollars, and today's costs 1.08 times as much. The consumer price index for new cars rose far less since 1967, 3.52 times against 10.39 for spending per car, because the index prices a like-for-like vehicle while BEA's average counts what buyers actually bought.
The window stickerAverage new car, all buyers1967 and 2025
New car, 1967 average
Average spending
$3,215
Average weekly pay
$108.08
In 2025 dollars
$30,993
Weeks of pay29.7
New car, 2025 average
Average spending
$33,423
Average weekly pay
$1,055.33
In 2025 dollars
$33,423
Weeks of pay31.7
Car: BEA's average expenditure per new car, all buyers, yearly average. Pay: BLS average weekly earnings of production and nonsupervisory employees, private sector, yearly average.
Bay 5 · Trucks
But a new light truck costs 52% more than a car
BEA's prices for light trucks start in 2002, when the average one cost $26,140, 20% more than the average car at $21,866. In 2025 it cost $50,638, 52% more than the car's $33,423. That's 48.0 weeks of pay instead of 31.7.
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